^{_{The Evolution of Amar Carpets:A 50-Years Journey in the Hand Made Carpet Industry}}

Amar Carpets has been a leading name in the hand-woven carpet industry for the past five decades. Established in 1972, the company has consistently maintained its reputation for quality, innovation, and craftsmanship. From humble beginnings to becoming a global exporter, Amar Carpets has set new standards in design and manufacturing. This report delves into the company’s history, key milestones, challenges, and achievements over the past 50 years

Vision

Amar Carpets,act as a bridge between traditional Indian rug artisans and the global market, empowering skilled village women by providing sustainable livelihoods. Each rug you purchase is not just a piece of art but a contribution towards preserving heritage craftsmanship and uplifting artisan communities. Through ethical sourcing and fair trade, we ensure that every creation supports the hands that weave it, fostering economic independence and a better future for Indian rug artists.

Amar Carpets continues to lead the industry with its trend-setting designs and unparalleled craftsmanship. The company has set new benchmarks in quality and customer satisfaction. The blend of experience and youth in leadership has positioned Amar Carpets as a pioneer in the industry.

Amar Carpets’ journey from a small manufacturing unit to a globally recognized brand is a testament to its commitment to excellence. With a legacy built on quality, innovation, and dedication, the company continues to shape the future of the hand-woven carpet industry.

Foundation & Early Years 

Amar Carpets was founded in 1972 with a insite to create exquisite hand-woven carpets that reflect both tradition and modernity. The company started with a small manufacturing unit and a team of skilled artisans dedicated to preserving the art of hand-weaving.During its initial years, Amar Carpets focused on traditional designs and gained recognition in the local market. By 1976, the company had expanded its reach to international buyers.

Expansion & Global Reach

Under the leadership of Mr. Shiv Shankar Mishra and his brothers, Mr. Jata Shankar Mishra and Mr. Surya Bali Mishra, Amar Carpets entered the global market in the early 1980s. With a commitment to quality and service, the company began exporting carpets to wholesalers and retailers across the Americas, Europe, and Australia. This period marked significant growth, with the company setting up larger manufacturing units to meet increasing demand.

Revolution & Evolution

As the market evolved, Amar Carpets embraced modernization while staying true to its roots. Mr. Surya Bali Mishra , the company’s Operational CEO,with second genration of family team Mr A K Mishra & Mr C S Mishra  introduced innovative designs and modern manufacturing techniques. His keen eye for detail and contemporary approach helped Amar Carpets stay ahead of industry trends.Despite challenges such as fluctuating raw material costs and global economic downturns, Amar Carpets adapted through innovation and strong customer relationships.